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WEBINAR

How AI is Helping Brands Get Ahead of Influential Viral Stories

Online viral narratives can do wonders for a brand, or do permanent damage to its reputation and valuation. The speed at which online stories evolve and take hold can leave PR managers in a reactive mode, managing crises with hindsight data.

On this webinar, hosted with PRWeek, we discuss:

  • How popular brands become targets of online interest groups called factions and why they have the power to influence your brand reputation.
  • Who is driving emerging narratives and how successful they are in influencing the mainstream audience and the media.
  • Ways to navigate emerging issues and potential controversies to protect your brand equity.
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jonathon-morgan

Jonathon Morgan is the founder and CEO of Yonder. Prior to Yonder, he published research about extremist groups manipulating social media with the Brookings Institution, The Atlantic, and the Washington Post, presented at NATO's Center of Excellence for Defense Against Terrorism, the United States Institute for Peace, and the African Union. Jonathon also served as an adviser to the US State Department, developing strategies for digital counter-terrorism. He regularly provides commentary about online disinformation for publications such as New York Times, NBC, NPR, and Wired.

 

lisa-roberts

Lisa Roberts is SVP of Marketing at Yonder. She has followed a daring path for 20 years, building and growing technology companies serving some of the greatest brands in the world. She's steered marketing teams, strategy, and deliverables from Series A fundraising all the way to IPOs, and currently leads marketing at Yonder. Lisa is active in Austin's startup community and believes in the power of an authentic brand.

If you understand how ideas originate and take hold, you understand the groups and motivations behind those ideas.

Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.