We live in a world where viral online chatter can shape brand reputation, influence policy, and turn public opinion on a dime. Brands need to know who is an influencer influential online. How they think and what they say matters. It is key to staying resilient in an environment where brand action (or inaction) can turn into a social or political issue.
How can brands be on the lookout for opportunities (and risks) in high-influence consumer conversations?
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.