Remember when disinformation and misinformation only happened to politicians? Today, we see brands get their messages co-opted and their platforms hijacked by online power groups seeking to push their agendas and grow their influence.
What can brands do to protect their relationships with consumers, and prevent damage to their reputation?
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.