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YONDER HANDBOOK

Taking Action When Your Brand Becomes a Vehicle for Disinformation

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Remember when disinformation and misinformation only happened to politicians? Today, we see brands get their messages co-opted and their platforms hijacked by online power groups seeking to push their agendas and grow their influence.

What can brands do to protect their relationships with consumers, and prevent damage to their reputation?

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Download the handbook to learn:
  • How can disinformation impact your brand? From having your brand hijacked, to loss of consumer trust, and impact on your revenue and value.
  • How your brand plan for and fight disinformation. From early detection to analyzing the trajectory of a narrative and its potential impact on your brand and customers.
  • Examples of brands dealing with disinformation, and the why, who, and how false information spread. HINT: it's factions.

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Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.