Consumers are using social platforms to amplify their voice and ask brands to meet their demands — from committing to more sustainable products, to changing policies on diversity, equity, and inclusion. (FYI: It’s working.)
How can brands stay on top of the influential communities that are driving behavior-changing conversations?
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.