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YONDER HANDBOOK

CONTROLLING YOUR NARRATIVE WHEN OTHERS ARE SPREADING IDEAS ABOUT YOUR BRAND

Consumers are using social platforms to amplify their voice and ask brands to meet their demands — from committing to more sustainable products, to changing policies on diversity, equity, and inclusion. (FYI: It’s working.)

How can brands stay on top of the influential communities that are driving behavior-changing conversations?

Download the Handbook

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Download the handbook to learn:
  • What it takes to identify industry-relevant stories likely to blow up and influence policy and public opinion about your brand.
  • How keeping an eye on how a narrative is evolving online can help brands know when and if it will require escalation and engagement on their part.
  • Why a good offense is the best defense, and why activating your allies as well as understanding your adversaries should be part of your brand comms and marketing strategy.
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If you understand how ideas originate and take hold, you understand the groups and motivations behind those ideas.

Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.