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YONDER HANDBOOK

CONTROLLING YOUR NARRATIVE WHEN OTHERS ARE SPREADING IDEAS ABOUT YOUR BRAND

Consumers are using social platforms to amplify their voice and ask brands to meet their demands — from committing to more sustainable products, to changing policies on diversity, equity, and inclusion. (FYI: It’s working.)

How can brands stay on top of the influential communities that are driving behavior-changing conversations?

Download the Handbook

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Download the handbook to learn:
  • What it takes to identify industry-relevant stories likely to blow up and influence policy and public opinion about your brand.
  • How keeping an eye on how a narrative is evolving online can help brands know when and if it will require escalation and engagement on their part.
  • Why a good offense is the best defense, and why activating your allies as well as understanding your adversaries should be part of your brand comms and marketing strategy.
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Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.