Misinformation: How Brands Can Understand It and Plan for It

Misinformation, disinformation, fake news, and panic-inciting narratives run rampant in times of uncertainty. 47% of consumers claim they can no longer tell the difference between what’s real or fake online. So what steps can organizations take to navigate the rise in misinformation and maintain its brand integrity?

Here’s the good news. Brands don’t have to accept reactive crisis management as part of their day-to-day. Misinformation has a footprint. You can stay a step ahead of it if you know what to look for.

Watch this webinar by Brandwatch and Yonder to learn:

  • Top 5 myths of misinformation management.
  • Popular coordination tactics targeting brands (fake coupons, review bombings, astroturfing, sockpuppet accounts).
  • Why telling the truth can often backfire.
  • Data points you need to identify and mitigate misinformation spread before it goes viral.
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Robert Matney is Managing Director of Government Affairs at Yonder. He is an expert on topics at the intersection of the Internet, culture, communications, and art. He is an author of the 2018 Senate Intelligence Committee Disinformation Report on Russian interference in the 2016 election, and has provided featured content and keynotes for an array of conferences, summits and events. 



Gemma Joyce is a social data journalist at Brandwatch as well as a freelance writer and public speaker.


As part of Brandwatch’s Fake News Week content series, this webinar explores recent examples of misinformation, as well as the impact misinformation can have on organizations and the proactive steps they can take to mitigate a crisis.