Misinformation: How Brands Can Understand It and Plan for It
Misinformation, disinformation, fake news, and panic-inciting narratives run rampant in times of uncertainty. 47% of consumers claim they can no longer tell the difference between what’s real or fake online. So what steps can organizations take to navigate the rise in misinformation and maintain its brand integrity?
Here’s the good news. Brands don’t have to accept reactive crisis management as part of their day-to-day. Misinformation has a footprint. You can stay a step ahead of it if you know what to look for.
Watch this webinar by Brandwatch and Yonder to learn:
Robert Matney is Managing Director of Government Affairs at Yonder. He is an expert on topics at the intersection of the Internet, culture, communications, and art. He is an author of the 2018 Senate Intelligence Committee Disinformation Report on Russian interference in the 2016 election, and has provided featured content and keynotes for an array of conferences, summits and events.
Gemma Joyce is a social data journalist at Brandwatch as well as a freelance writer and public speaker.
As part of Brandwatch’s Fake News Week content series, this webinar explores recent examples of misinformation, as well as the impact misinformation can have on organizations and the proactive steps they can take to mitigate a crisis.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.