The new normal for brands is trying to communicate in an online environment that is run by agenda-driven groups they can't influence or control.
Social intelligence helps your team get in front of a narrative and understand the groups behind it, empowering you to make the right triage decision — escalate, monitor, or ignore.
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Fill out this quick form to receive a free narrative analysis, breaking down the following on a topic that matters to your brand:
Traditional social analytics tools only help brands reactively understand when a conversation is already trending in the mainstream. Teams need intelligence that provides daily foresight on emerging narratives and their risk potential to the brand.
Whether you are monitoring an emerging narrative or are in the midst of a crisis, Yonder answers questions like: Which agenda-driven groups (called factions) are driving the conversation? What are their motivations? Is the narrative authentic or manipulated? Will it blow up? How could it impact our stakeholders and brand?
Many faction-driven narratives start in fringe and non-mainstream channels that standard social listening and media monitoring tools don’t access or fully understand. Yonder provides the clearest view into these worlds so you can see narratives as they emerge and become familiar with groups influencing the conversations your brand cares most about.