As mainstream social media platforms (e.g. Facebook, Twitter, YouTube) take action to combat misinformation, we’ve seen users flock to alternative social networks that offer less (or no) oversight. This trend is not new and shows no signs of slowing down...Yonder is monitoring these hard-to-see spaces online so you don’t have to.
Here, we breakdown Parler, what’s behind its recent rise, and why your brand should care.
What is Parler? How many users are on the network? Who are they and what do they talk about?
Why users are joining Parler and why agenda-driven groups are joining...
Why Parler (and other fringe channels) matters to brands and why it's important to tune into narratives that originate there.
Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.