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YONDER GUIDE

HOW TO MAKE YOUR BRAND LESS VULNERABLE TO VIRAL STORIES ONLINE

Many brand teams have tools in place to try to navigate a social media crisis that is already happening to them. Some teams have only their expertise and gut instinct to rely on.

Social Intelligence enables communications, policy, and agency teams to cover their blindspots and see what’s coming in order to mitigate risk and make confident brand and business decisions.

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Download the guide to learn:
  • Why traditional tools that monitor keywords, trends, and hashtags on mainstream platforms like Facebook and Twitter are not useful for comms, crisis, and policy teams who are responsible for brand reputation and integrity.
  • How proactive social intelligence helps brands get the full picture of a narrative, incident or disinformation campaign in order to anticipate attacks and better prepare.
  • Why social media incidents come back to haunt brands — 9 out of 10 times.
  • Examples of brands that have been caught off-guard by viral stories and attacks online.
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If you understand how ideas originate and take hold, you understand the groups and motivations behind those ideas.

Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.

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