Many brand teams have tools in place to try to navigate a social media crisis that is already happening to them. Some teams have only their expertise and gut instinct to rely on.
Social Intelligence enables communications, policy, and agency teams to cover their blindspots and see what’s coming in order to mitigate risk and make confident brand and business decisions.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.