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YONDER GUIDE

WHAT ARE SOME THE MOST INFLUENTIAL GROUPS ONLINE?

From Vegans to QAnon...Yonder tracks today’s most active factions – influential online groups with common interests and agendas.

These factions have the passion and power to drive online narratives that impact brand reputation and operations. They typically coordinate in non-mainstream channels, which standard social analytics tools don't track or understand well.

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What factions matter most to your brand?

Submit ideas in the form and we'll provide more context about the group, where they hang out, the tactics they use to coordinate online, current or emerging narratives across the web... and more.

QAnon

Who are they? Far-right community that believes a cabal of Satan-worshiping pedophiles is running a global child sex-trafficking ring and plotting against President Trump.

Supporters: Strong pro-Trump/anti-liberal component, but also considerable support from white, evangelical Christian community.

Where do they hang out? Anywhere. But most often 4chan, 8chan, Twitter, and Facebook.

Antivaxxers

Who are they? Movement and network of people who strongly oppose vaccinations and therefore refuse to vaccinate themselves or their children.

Supporters? Most often associated with parents who do not wish to vaccinate their children and, more recently, individuals opposed to a COVID-19 vaccine.

Where do they hang out?Overwhelmingly Facebook (with 31 million users following anti-vax groups), YouTube, Instagram.

Hong Kong Anti-China Protesters

Who are they? Demonstrators who strongly oppose the Chinese Communist Party plan to impose new national security legislation for Hong Kong that would allow extradition to mainland China.

Supporters: Hong Kong residents, many of them students; strong young, liberal/progressive base.

Where do they hang out? Facebook, Twitter, Instagram.

Antifa

Who are they? Anti-fascist protest movement comprising autonomous groups affiliated by their vehement opposition to fascism and other forms of extreme right-wing ideology.

Supporters: Far-left individuals, often with roots in anarchist movements; however, those with more mainstream political backgrounds have also joined following the 2016 presidential election.

Where do they hang out? Twitter, Instagram.

Populist Right

Who are they?Conservatives that believe their voices are ignored by elites and are primarily concerned about the perceived bias against their politics in the media, journalism, and mainstream culture.

Supporters: Conservative influencers on Fox News and other social media platforms with strong, negative sentiment against liberal brands.

Where do they hang out?Twitter, Facebook.