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YONDER GUIDE

Understanding Misinformation and the Spread of Online Influence

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Seemingly innocuous stories can start in an echo chamber and suddenly go viral, impacting everything from brand reputation to supply chains or even spread falsehoods that end up getting adopted as the truth. Viral stories pack real influence—especially in today’s hyper-online world. 

Brands will continue to be at the whim of misinformation and disinformation until they can understand how online influence and viral stories take shape. By detecting emergent stories early in its cycle, brands can build the practice of predictability. 

Read on to see how you can leverage engagement behaviors to uncover trends like panic shopping and viral chicken sandwiches.

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Download the guide to learn:
  • Why some stories go viral and some don’t.
  • How online influence spreads from echo chambers to mainstream media.
  • How to assess influential narratives to see what’s coming next.
  • How organizations can protect their brand from stories that can be detrimental to their brand.
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If you understand how ideas originate and take hold, you understand the groups and motivations behind those ideas.

Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.