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YONDER GUIDE

Understanding Misinformation and the Spread of Online Influence

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Seemingly innocuous stories can start in an echo chamber and suddenly go viral, impacting everything from brand reputation to supply chains or even spread falsehoods that end up getting adopted as the truth. Viral stories pack real influence—especially in today’s hyper-online world. 

Brands will continue to be at the whim of misinformation and disinformation until they can understand how online influence and viral stories take shape. By detecting emergent stories early in its cycle, brands can build the practice of predictability. 

Read on to see how you can leverage engagement behaviors to uncover trends like panic shopping and viral chicken sandwiches.

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Download the guide to learn:
  • Why some stories go viral and some don’t.
  • How online influence spreads from echo chambers to mainstream media.
  • How to assess influential narratives to see what’s coming next.
  • How organizations can protect their brand from stories that can be detrimental to their brand.
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Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.