Seemingly innocuous stories can start in an echo chamber and suddenly go viral, impacting everything from brand reputation to supply chains or even spread falsehoods that end up getting adopted as the truth. Viral stories pack real influence—especially in today’s hyper-online world.
Brands will continue to be at the whim of misinformation and disinformation until they can understand how online influence and viral stories take shape. By detecting emergent stories early in its cycle, brands can build the practice of predictability.
Read on to see how you can leverage engagement behaviors to uncover trends like panic shopping and viral chicken sandwiches.
