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NARRATIVE REPORT

Climate Change: Navigating Shifts in Online Conversations to Remain Competitive

Over the past five years, we have seen a dramatic shift in U.S. and European politics related to climate change and the media. Climate change realists have seen their grasp on broader media influence erode, while climate change denialists have dramatically expanded their reach to audiences over social media through insurgent conservative media outlets. This has enabled them to undermine social and political action on climate change.

What can brands learn from the strategies and tactics employed by climate change groups to drive their respective narratives online?

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Download the report to learn:
  • How factions amplify their message by linking their narrative to broader issues.
  • Ways factions orchestrate coordinated campaigns to disseminate both information and misinformation.
  • Why brands must adapt their messaging and tactics in the battle for public attention.
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