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NARRATIVE REPORT

COVID-19: Protecting Brand Integrity in the Agenda-Driven Coronavirus Conversation

COVID-19 is a cultural and ideological battleground online. The conversation is politicized and heavily influenced by agenda-driven groups. Brands should expect that even straightforward, factual discussion about COVID-19 may be co-opted by a faction using the brand’s narrative to drive its own agenda. 

To protect your brand while leading in this moment of crisis, double down on your brand’s core consumer offering while staying well clear of positions that mention or comment on institutional recommendations.

Download the Report

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Download the report to learn:
  • Who is driving narratives around Coronavirus and what agendas they are pushing in their posts.
  • How brands can communicate with consumers, in light of how politicized and polarized the conversation is.
  • Why brands must understand factions to protect brand integrity and sustained impact.
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