Stories that go viral often feel like they came out of nowhere. But our research shows these narratives start with a passionate fringe group online. In stable times, we see viral stories reach the mainstream in 6-8 months. In times of crisis, we are seeing them spread in 3-14 days (over 10x faster!).
For citizens, consumers, and brands, being able to understand the instigator(s) and amplifiers of a story can provide clarity in discussions, planning, and decision-making. This report illuminates how viral stories start and travel across the web.
Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.