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YONDER REPORT

HOW FRINGE STORIES TRAVEL FASTER IN UNCERTAIN TIMES

Stories that go viral often feel like they came out of nowhere. But our research shows these narratives start with a passionate fringe group online. In stable times, we see viral stories reach the mainstream in 6-8 months. In times of crisis, we are seeing them spread in 3-14 days (over 10x faster!).

For citizens, consumers, and brands, being able to understand the instigator(s) and amplifiers of a story can provide clarity in discussions, planning, and decision-making. This report illuminates how viral stories start and travel across the web.

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Download the report to learn:
  • How fringe factions can act as warning signals for extreme, conspiratorial or false narratives that can impact you and your brand.
  • Who are some of the most influential agenda-driven fringe groups, especially during this crisis?
  • What are emerging fringe narratives that we are tracking and creating awareness for?
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Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.