Extreme, fringe narratives are making their way to the mainstream faster than ever during the COVID-19 pandemic — 10x faster in fact. In times of uncertainty, it seems that the mainstream is unusually accepting of conspiratorial thinking, rumors, alarm, and panic.
This new report takes a closer look at the emergence of stories regarding the use of Vitamin-C to treat COVID-19.
See how this story leaped from specific fringe groups, to socially influential factions, to mainstream media and beyond.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.