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NARRATIVE REPORT

Warner Bros. "Joker": Tracking Important Conversations in Dark Corners of the Web

On September 2019, Yonder detected three distinct narratives around the new "Joker" movie on 4chan, an imageboard focusing on popular culture and underground topics. The most problematic of these narratives were threats of mass shootings during the movie's opening weekend.

What if the brand, authorities, and audiences had not known these conversations were taking place?

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Download the report to learn:
  • How factions — hyper-active shared interest groups — start and spread trends online.
  • Ways fringe factions organize to boycott a brand, or worse, to hurt members of the public whom they believe to be associated with the brand in any way.
  • Why it's important to track what goes on in the darkest corners of the web.
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