Only 40% of people trust the U.S. government, 53% trust the media, and 35% trust social media. Businesses (61%) have become the most trusted institution (Edelman, 2021).
Communications teams are stepping up to lead their businesses through the challenges and opportunities that come with this new reality — with no pre-existing playbooks.
But the unpredictability of groups coordinating online, fringe narratives going viral in the mainstream, and misinformation spreading is catching even the best comms teams off guard.
Join us to learn new ways to protect your brand and build trust by:
Lisa Roberts is the CMO for Yonder, charged with guiding the Yonder brand and ensuring that the company hits growth goals. Lisa has long worked with companies using data to change how things are done, including work with some of the earliest digital advertising and ecommerce companies in the world, innovators of word-of-mouth marketing technology, and now helping develop the first Authentic Internet solutions. She holds a Journalism degree from the University of Texas where she participated in PRSSA. Lisa is an active member and mentor in the Austin technology community and sits on the board of the Andy Roddick Foundation, which provides high quality out of school time programs to students across Texas.