WEBINAR: Monday, March 8 @ 11 a.m. 

A New Comms Playbook to Protect Your Brand From disinformation and damaging narratives Online

Only 40% of people trust the U.S. government, 53% trust the media, and 35% trust social media. Businesses (61%) have become the most trusted institution (Edelman, 2021).

Communications teams are stepping up to lead their businesses through the challenges and opportunities that come with this new reality — with no pre-existing playbooks.

But the unpredictability of groups coordinating online, fringe narratives going viral in the mainstream, and misinformation spreading is catching even the best comms teams off guard.

Join us to learn new ways to protect your brand and build trust by:

  • Knowing who (and where) your allies and adversaries are online.
  • Detecting and tracking narratives before they cause damage.
  • Proactive scenario planning to avoid surprises.
  • Getting executives, spokespeople and employees aligned around strategic comms.
  • IDing and activating your fans to build resilience around your brand.
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Jonathon Morgan is co-founder and Chief Executive Officer at Yonder. Prior to Yonder, he published research about extremist groups manipulating social media with the Brookings Institution, The Atlantic, and the Washington Post, presented at NATO's Center of Excellence for Defense Against Terrorism, the United States Institute for Peace, and the African Union. Jonathon also served as an adviser to the US State Department, developing strategies for digital counter-terrorism. He regularly provides commentary about online disinformation for publications such as New York Times, NBC, NPR, and Wired.


Lisa Roberts is the CMO for Yonder, charged with guiding the Yonder brand and ensuring that the company hits growth goals. Lisa has long worked with companies using data to change how things are done, including work with some of the earliest digital advertising and ecommerce companies in the world, innovators of word-of-mouth marketing technology, and now helping develop the first Authentic Internet solutions. She holds a Journalism degree from the University of Texas where she participated in PRSSA. Lisa is an active member and mentor in the Austin technology community and sits on the board of the Andy Roddick Foundation, which provides high quality out of school time programs to students across Texas.