Disinformation is false information deliberately and often covertly spread in order to influence public opinion or obscure the truth. Consumers, brands, government, and the media tend to address disinformation by responding to it and trying to set the record straight. But this is ineffective. Once disinformation reaches the public, it tends to take hold and take on new shapes that further spread and make it part of our public consciousness.
The State of Disinformation 2018 report introduces how our information networks are susceptible to the actions of bad actors who leverage the mechanics of social media and the internet to manipulate information and disseminate it. How can organizations protect their integrity?
Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.