How to INFORM YOUR EXECUTIVE TEAM about a narrative going viral (before they COME TO YOU)

It’s a bad day when your exec team comes to you with news about an emerging trend or narrative online, wondering if your brand should be concerned or be doing anything about it. Chaos usually follows.

The truth is internet factions know how to wield influence and leverage the mechanics of social media better than most of us — from NFTs, to review bombing campaigns, and Tik Tok trends. How can strategic communications stop getting caught off guard and lead and align executives and teams with insights about emerging narratives before they hit?

Watch the webinar to learn:

  • The competitive advantage of detecting narratives before they take hold online.
  • Insights to help comms teams keep leadership informed so they don't get surprised and/or make assumptions when a narrative does go viral.
  • How to use social intelligence to back up your plan, including recommendations to NOT engage with a narrative when it could be detrimental to your brand and stakeholders OR…to engage when it may be strategic (or necessary) to do so.
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Jonathon Morgan is co-founder and Chief Executive Officer at Yonder. Prior to Yonder, he published research about extremist groups manipulating social media with the Brookings Institution, The Atlantic, and the Washington Post, presented at NATO's Center of Excellence for Defense Against Terrorism, the United States Institute for Peace, and the African Union. Jonathon also served as an adviser to the US State Department, developing strategies for digital counter-terrorism. He regularly provides commentary about online disinformation for publications such as New York Times, NBC, NPR, and Wired.


Ryan Fox is co-founder and Chief Innovation Officer at Yonder, a counter-terrorism professional, veteran, and intelligence expert. Prior to Yonder, Ryan served a 15 year career in federal service as a Corporate Officer at NSA. He led the design and development of next-gen SIGINT collection and analytic systems; including real-time situational awareness tools, and command and control capabilities. Prior to his civilian career, Ryan served under U.S. Joint Special Operation Command (JSOC), Computer Network Operator, and the U.S. Army’s first Digital Network Analyst. He has received the National Intelligence Meritorious Unit Citation, the Gold Nugget Award for Advancements in SIGINT Tradecraft, and the Deckert-Foster Award for Excellence in SIGINT Engineering.