Brigading, astroturfing, boycotting — agenda-driven groups on the internet continue to develop new tactics to spread their ideologies, often attacking brands and businesses in the process. The standard marketing toolset is riddled with blindspots... Brands are getting caught unprepared and forced to stay in reactive mode to protect their integrity and prevent further damage.
This webinar provides specific examples of incidents, where insights into the fringe and dark web, and the ability to detect emerging damaging narratives (before they hit mainstream users and channels) helped brands prepare, plan, and take action.
Tune in as we unpack incidents where:
Annie Klomhaus is Chief Operations Officer at Yonder where she ensures the execution of the company's overall strategy. Annie leads our Client Success team who work with brand communications, public affairs, and crisis response teams to detect early signs of coordinated conversations and understand the online groups responsible for them — before they go viral or turn into a crisis on and offline. Prior to joining Yonder, she worked as a financial analyst and was the founder and CEO of Bellgray. Annie brings a cross-cultural approach to business informed by her experiences living and working in cities across the world including Hong Kong, Singapore, Washington DC, San Francisco, and currently Austin.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.