Brigading, astroturfing, boycotting — agenda-driven groups on the internet continue to develop new tactics to spread their ideologies, often attacking brands and businesses in the process. The standard marketing toolset is riddled with blindspots... Brands are getting caught unprepared and forced to stay in reactive mode to protect their integrity and prevent further damage.
This webinar provides specific examples of incidents, where insights into the fringe and dark web, and the ability to detect emerging damaging narratives (before they hit mainstream users and channels) helped brands prepare, plan, and take action.
Tune in as we unpack incidents where:
- Disinformation or inauthentic activity was flagged in an online brand attack.
- A spokesperson's political commentary resulted in an online boycott of the brand.
- Backlash around a change in company policy was detected early in order to avoid a crisis.
