The pandemic has forced us to go online for everything. From shopping to dating... The next challenge for brands is going to be getting to know who their customers are — not by clicks, scrolls, or shopping cart behavior… but by their interests and passions, shared values and ideologies, and the power of their networks.
Tune in to learn how brands are:
Sean Baron is Director of Franchise Strategy & Insights for 343 Industries (Microsoft). He is responsible for driving consumer-focused learnings into every Halo experience and for defining the long-term course of the franchise. Sean is a passionate consumer advocate who believes that artistic intent enriched with relevant data insights results in an optimal user experience. While at Microsoft he has worked as a Design Researcher and Consumer Insights Manager for multiple Xbox franchises. Prior to his career in the Gaming Industry, Sean earned a PhD in Cognitive Psychology and Neuroscience from Princeton University where he was a neuroscientist focused on understanding the neural basis of conceptual creativity and social learning.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.