Conspiracy theorists and agenda-driven groups are flocking to new platforms that offer less (or no) oversight than Twitter and Facebook. One of them — Parler — recently topped app store charts. More of these spaces are popping up online and the trend shows no signs of slowing down.
We see that most viral stories that impact a brand's reputation and/or operations are started by agenda-driven groups on fringe channels. And yet, brand teams don’t have the ability to see what goes on in hard-to-see spaces online.
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Ryan Fox is co-founder and Chief Innovation Officer at Yonder, a counter-terrorism professional, veteran, and intelligence expert. Prior to Yonder, Ryan served a 15 year career in federal service as a Corporate Officer at NSA. He led the design and development of next-gen SIGINT collection and analytic systems; including real-time situational awareness tools, and command and control capabilities. Prior to his civilian career, Ryan served under U.S. Joint Special Operation Command (JSOC), Computer Network Operator, and the U.S. Army’s first Digital Network Analyst. He has received the National Intelligence Meritorious Unit Citation, the Gold Nugget Award for Advancements in SIGINT Tradecraft, and the Deckert-Foster Award for Excellence in SIGINT Engineering.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.