Wayfair had to deny conspiracy theories about child trafficking on its site. Peloton's valuation plunged $942M in one day after an ad went viral. GameStop stocks soared 400% when investors coordinated a short squeeze via Reddit.
This unpredictability is becoming the norm for brands today.
Communications teams are now expected to show up with answers to questions such as: Why is our brand suddenly trending? Why is our spokesperson under fire? Why are we being boycotted? Who’s behind it? How did this happen? Why didn’t we see it coming? What happens next?
Traditional social analytics tools can't answer these questions.
Learn how modern comms teams are using social intelligence to know what’s coming day-to-day and make strategic decisions that mitigate risk and keep comms in control of the brand's story.
Yannis Kotziagkiaouridis is Global chief data & analytics officer at Edelman where his focus is helping brands build stronger relationships with people. His work involves using data to help brands listen, learn and understand, earning trust and cultivating relationships. Yanni’s vertical industry experience includes insurance, healthcare, financial services, retail banking and B2B. When he is not working on clients, connecting talent and evangelizing driving empathy with data, he spends time mentoring entrepreneurs in the fields of A.I. and Big Data.
Daniel Neal is Director of media analytics and insights at AT&T where he oversees several of AT&T’s intelligence workstreams, including traditional media measurement and benchmarking, campaign reporting, competitive intelligence, real-time monitoring, and internal communication analytics and communications optimization. Prior to his current role, Daniel served as Chief of Staff to AT&T’s Chief Communications Officer. During this period, he was tasked with designing AT&T’s traditional media measurement program, following AT&T’s merger with Time Warner, Inc.