Recent events at the U.S. Capitol have left many asking, "how did we get here?" This is the culmination of years of online radicalization that will take generations to solve.
Tactics and events once driven mostly by foreign actors are becoming domestic norms, affecting everyone from Congress to Coca-Cola.
At Yonder, our expertise is in tracking influential groups online and detecting their spread of narratives and misinformation. We understand how agenda-driven groups operate to create and spread ideas that incite real-world events for both the public sector and leading brands.
Tune in to hear experts discuss:
Robert Matney is Managing Director of Government Affairs at Yonder. He has defined, developed, and supported emerging technologies since 2000, and has founded several technology and arts companies. Robert focuses the intersection of the internet influence mechanics, culture, communications, and art, and studied philosophy and Renaissance literature at The University of Texas at Austin. He is an author of the 2018 Senate Intelligence Committee Disinformation Report on Russian interference in the 2016 US election, and has provided featured content and keynotes on the topic of disinformation and brand integrity for an array of conferences, summits and events.
Lisa Roberts is the CMO for Yonder, charged with guiding the Yonder brand and ensuring that the company hits growth goals. Lisa has long worked with companies using data to change how things are done, including work with some of the earliest digital advertising and ecommerce companies in the world, innovators of word-of-mouth marketing technology, and now helping develop the first Authentic Internet solutions. She holds a Journalism degree from the University of Texas where she participated in PRSSA. Lisa is an active member and mentor in the Austin technology community and sits on the board of the Andy Roddick Foundation, which provides high quality out of school time programs to students across Texas.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.