Across the Internet, some voices are louder than others, and some factions exert more influence than others. Understanding how factions organize themselves is key to understanding how information flows online. This is critical for fully comprehending national elections, Instagram influencers, “cancel culture,” brand advertising, and more.
Read on to learn about factions — and why authenticity and influence matter more than volume and likes.
Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.