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YONDER WHITE PAPER

Atlas of the Internet: How Factions Control Conversations and Influence Across the Web

Across the Internet, some voices are louder than others, and some factions exert more influence than others. Understanding how factions organize themselves is key to understanding how information flows online. This is critical for fully comprehending national elections, Instagram influencers, “cancel culture,” brand advertising, and more. 

Read on to learn about factions — and why authenticity and influence matter more than volume and likes.

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Download the white paper to learn:
  • Why looking at the world through the lens of factions is helping brands understand why some things resonate and others backfire.
  • Why brands often feel like they're caught in a polarized, politicized information landscape — whether the topic is movies, pharmaceuticals, sports, cooking, or DIY projects.
  • How identifying high-value and high-risk factions can help brands prevent damage and protect their customers while creating more advocates.
  • What are the different subcultures involved in conversations — from COVID-19 and face masks, to Black Lives Matter.
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Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.