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YONDER WHITE PAPER

Atlas of the Internet: How Factions Control Conversations and Influence Across the Web

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Across the Internet, some voices are louder than others, and some factions exert more influence than others. Understanding how factions organize themselves is key to understanding how information flows online. This is critical for fully comprehending national elections, Instagram influencers, “cancel culture,” brand advertising, and more.

Read on to learn about factions — and why authenticity and influence matter more than volume and likes.

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Download the white paper to learn:
  • Why looking at the world through the lens of factions is helping brands understand why some things resonate and others backfire.
  • Why brands often feel like they're caught in a polarized, politicized information landscape — whether the topic is movies, pharmaceuticals, sports, cooking, or DIY projects.
  • How identifying high-value and high-risk factions can help brands prevent damage and protect their customers while creating more advocates.
  • What are the different subcultures involved in conversations — from COVID-19 and face masks, to Black Lives Matter.

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If you understand how ideas originate and take hold, you understand the groups and motivations behind those ideas.

Yonder leverages the AI of human psychology and network behaviors to detect online communities who organically come together around things they love or hate. These communities (we call them factions) are the force behind trends and news headlines. Through our network, image, and language analysis, brands can harness the potential of online influence.