Across the Internet, some voices are louder than others, and some factions exert more influence than others. Understanding how factions organize themselves is key to understanding how information flows online. This is critical for fully comprehending national elections, Instagram influencers, “cancel culture,” brand advertising, and more.
Read on to learn about factions — and why authenticity and influence matter more than volume and likes.
Yonder is an AI software company that discovers the hidden groups that control and amplify online narratives so companies can navigate unpredictable, ever-evolving internet with confidence. The company's mission is to create a more authentic internet, where everyone can experience a true sense of belonging.